Well—to a certain extent—it's true of the publishing biz, as well. According to Mobclix, a mobile ad company that tracks this sort of thing, books are now more popular than games in the Apple iTunes store. Although I have been heralding the rapidly approaching e-pocalypse for some time now, even I'm surprised by this. Granted, e-books only comprise about 3-5% of the current book market (see John Grisham, below), but at this rate, how long will it be before they reach double-digits? (On a related note, e-book insider Michael Serbinis predicts a $99 e-reader will hit the market in 2010. Pray tell, dear readers: if this comes to pass, will any of you change your tune?)
Some well-established authors are also getting in on the e-book act; John Grisham's publisher announced today that all 23 of his books are now available electronically. I can't imagine it will be long before any other megabestselling e-book holdouts follow suit, which means I'm officially moving my e-pocalypse date from 2029 to 2020. (Consumption of egregiously low-end fortified wine optional.) That's right: I think it will only be ten years before e-books become not only a major player in terms of sales figures, but quite possibly the major player.
Think about it: when was the last time you bought a CD? (I can't remember, either.) Yet the glory of the iTunes music store is only seven years old this April. With e-readers, e-books, and even e-book stores rapidly entering the market—coupled with the prospect of faster, cheaper, full-color technology looming just over the horizon—I just don't see how electronic formats won't rewrite the book on publishing in the years to come.