Man, I hope at least one person fell for that.
In reality, mes amis, today is a wonderful (or at least not terrible) day in the land of brick-and-mortar book sales. Borders has repaid its loan to Pershing Square, increased its net profits, and financed a brand-new line of credit, giving the tried-and-true number two a new lease on life. It's not all sunshine and lollipops—Borders' Q4 sales are still down and they'll need more than loans and credit to continue fighting their uphill battle against the Kindle and the Nook—but I think it's now safe to say they'll be around for awhile longer. (Hopefully this isn't some sick April Fool's Day joke, like the one I just played.)
This whole business concerning Borders' financial health, however, has me wondering yet again about the long-term success of the company. I suppose what I'm asking is: what does the typical Borders shopper look like? Do most people who prefer Borders to Barnes & Noble take part in the Borders Rewards program? Does Borders' aggressive e-couponing system work? &c, &c.
Prithee, inform me, Borders acolytes (or sworn enemies!): what is it about the company that keeps you coming back (/makes you catch on fire whenever you get within a fifty-foot radius)?