Wednesday, November 25, 2009

Rerun Week: Part 3 of 5

Rerun week continues with the ten commandments of blogging. Enjoy!

Episode: "The Ten Commandments of Blogging"
Originally aired: Thursday, September 3rd, 2009

1. I am thy blog. If you're an author, you should already have a blog. If you're not yet published, now is the time to start.

2. Thou shalt have no other blogs before me. We all love reading blogs—we wouldn't be here if we didn't—but yours comes first. Write your own posts before you spend all afternoon reading someone else's.

3. Thou shalt not make of thyself an idol. Keep your ego in check; you always want to portray yourself positively in your blog. Your reputation is all you've got in this business, and if you earn yourself one as a likable person as well as a great writer, you're a golden calf.

4. Remember thy Schedule and keep it, wholly. You don't have to write a post every day, but keeping a regular schedule is a courtesy and a sort of unwritten contract between you and your readers; they'll know when to expect new content and will come to appreciate and respect you for that.

5. Thou shalt honor thy agent and thy publisher. You couldn't have done this without them. Give props where props are due.

6. Thou shalt not commit character assassination. Everyone has authors or critics they don't like, sometimes personally. Don't pull an Alice Hoffman. And, I guess, don't try to kill anyone in real life, either.

7. Thou shalt not commit adultery, but thou shalt pimp thyself. No one sells you like you do. Facebook, Twitter, &c. The more pervasive your presence, the more likely it is that people will buy your book.

8. Thou shalt not plagiarize. Always quote. Always cite your sources. Always link back to them if they're on-line.

9. Thou shalt not deceive thy audience. Never post anything you don't believe is true, and be sure to provide links to any research you've done. Always be sure to clarify whether a point you're making is an opinion or a fact.

10. Thou shalt monetize. I don't do it because I don't consider blogging a part of my livelihood, but you, as authors, should consider self-promotion as part of the job. Let Google or whomever run a few relevant ads on your blog and make a little cash on the side. (Unless you've got a large readership, though, it probably won't be much.)


  1. I can't even count how many times I've referred people to this post. Excellent.

  2. One of my favorite posts! Entertaining and endlessly useful. Thanks! (my creative writing blog)

  3. Great post - thanks and Happy Thanksgiving!

  4. Oh, this is one of my faves. I am especially a big fan of the phrase "thou shalt pimp thyself". It just cracks me up...

    Thanks for the reminder :)

  5. I really enjoyed this post. It gives come helpful info for new bloggers. I have been in the blogging world for a LONG time, but it took me a long time to learn the Do's and Don'ts.

    I was on a blogging hiatus for a while, but now I'm back and hoping to build up the blog like my old one, which was pretty awesome (At least I thought so hehe)

  6. Shit. I've broken all these rules already.

    I even called Alice Hoffman last week and told her that HER review of MY book sucked and she was a dumb bitch.

    Also, I always put YOUR blog first, my beloved Pimp-ish-ness. So what do I do now?

  7. Does Number 10 remind you of anything? Harlequin just followed that rule - and got badly burnt.

    Monetizing is a really bad idea when it hurts your core business and annoys your customers. I dislike being used as a source of revenue (beside, Google ususally supplies ads for scam agencies and self-publishers - do you really want those on your blog?).

    I don't think the money you get from most blog ads are worth the goodwill you'll lose.

  8. HEY!!! Im with Justice Publishing Inc. and we are happy to announce that we have a new series coming soon in stores and schools called the "Adventure of Cinnamon and Spice"!.We are partnering with E-Squared Studios Inc. to produce colorful designs for the series. It a really fun book with silly characters that children will fall in love with over and over again. This book will will make a great stocking stuffer! So come on by and check out blog, leave a comment and tell us what you think. Get ready for the adventure!!!!

  9. Well said, especially #2. It's so easy to get caught up in reading the numerous, interesting blogs out there, you can lose track of time and not post on your own!